Turns out, it may be easier to strike gold by growing green.
Just ask Jay Wilgar, a former wind power developer who started a medical marijuana company with friend Travis Kanellos after hatching the idea while lifting weights at a gym. When they began looking at ways to take their startup public, advisers suggested partnering with Newstrike Resources Inc., a Toronto-based firm that had been looking for gold in Ontario and Wyoming without much luck.
“I think they had given up on what they were pursuing from a mining point of view,” Wilgar said by phone. He also wanted to work with “people that understand capital markets, and that was really how the Newstrike transaction came about.”
Newstrike, backed by The Tragically Hip, one of Canada’s most iconic bands, was reborn last year through a reverse takeover by Wilgar’s startup and has since shot higher. While the company has no revenue, it’s valued at C$612 million ($467 million) and became a takeover target itself by rival producer CanniMed Therapeutics Inc. in November.